Ratliff knows his stuff and is, I think, clearly being cheeky here. I have to wonder if the numbers bear him out here, though—VW’s, sure, but I don’t know about DPs. Maybe it’s just because I don’t track Soundscan the way, say, Maura does that I sense that there are too many bands in Brooklyn with similar-sized audiences and cred (Animal Collective, obviously, for starters). But yeah, I think he’s being tongue-in-cheek.
OMG, I’m reblogging to respond, which is something I hardly ever do because the Tumblr interface still confuses me sometimes. But anyway!
I’m an editor by trade, and a slightly overzealous fact checker to boot, which comes from my days as a business journalist dealing with sociopathic corporate PR people at VCs and investment firms. Which is to say: if this article had crossed my desk, I would have sent it back for revisions — and not just on this sentence. There’s a lot of flimsy and uneven writing in the piece on the whole. Ratliff may have been trying to be tongue-in-cheek with the Beatles vs. Stones comment, but it just didn’t work. Going for the absurd laugh isn’t acceptable when the metaphor falls apart.